FOR OUR COMMERCIAL PARTNERS
MARCOMMS
You want marketing materials that resonate with the unique needs of the lab buyer. We help with everything, digital marketing, webinar speaker bureau, blogging, article writing, collateral and more.
SALES ENABLEMENT
We understand that ‘marketing awareness’ materials don’t fit the short- term needs of the sales team. Our passion is developing ROI tools, executive summaries, customer use cases, in a way that truly resonates with the clinical laboratory buyer.
FOR OUR CLINICAL PARTNERS
CLINICAL LAB DECISION WORKFLOW AND RULES - AUTOVERFICATION
We provide tools and techniques that support clinical lab validation and verification processes for IT software products, with deep experience in clinical decision workflow and rule logic. We approach every project using comprehensive validation plans with risk-based methodologies that support your quality and regulatory compliance benchmarks.
LAB/IT WORKFLOW OPTIMIZATION
You know that auto-verification could be the answer to saving valuable tech time — implementing it is not something you have time or resources for at this moment. Stop putting off this vital capability. Let us help you get your auto-verification program going.
LAB/IT APPLICATION AND INTERFACES
The process of implementing instruments, middleware, and other application interfaces is time-consuming. The devil is in the details to ensure a seamless handshake between systems. We provide the support you need to make those connections more efficiently and effectively so you can go live faster.
ABOUT US
Anne Tate, MT (ASCP), SC, MBA, MHI
Anne Tate
Anne has over 25 years’ experience in the laboratory management and healthcare consulting business. She is an experienced professional with a demonstrated history of managing laboratory information. Anne is fueled by her passion for laboratory informatics and software tools that enable the laboratory to achieve operational excellence. She has spanned the continuum of healthcare roles from laboratory management to software and clinical decision rule development to sales and marketing leadership for various IT product lines. Anne offers a unique blend of clinical and IT knowledge to enhance laboratory efficiency and performance. She can help you develop a strategy to drive better business decisions using healthcare and laboratory informatics.
Education
University of Cincinnati, Masters of Health Informatics (MHI)
University of Colorado, Masters of Business Administration (MBA)
Medical Technologist (ASCP), Specialist in Chemistry (SC)
ASCLS Montana Finance & Audit Chair
ASCLS National PAC Secretary
Deb Hewett-Smith
Deb Hewett-Smith
Deb is a strategic and innovative leader with proven success driving results and empowering teams in the highly competitive healthcare IT and medical device industry sectors. She is a strategic contributor to the accelerated growth of start-up, early stage businesses and large organization initiatives. With over 25 years’ experience, Deb is effective at building programs that connect the dots between customer value and business growth / retention. She offers a broad range of services across marketing, business development, product management, sales operations, vendor relationship management, and program management. Whether your customer is your boss, or a healthcare organization, Deb can help you build and execute the plan that gets your initiatives moving.
Education
University of Virginia
Performance
1999 – President’s Award, Marketing ‘MVP’, Sunquest Information Systems
2007 – First Light Award, new product launch, Sysmex America, Inc.
2013 & 2014 – Signature Performance Award, Marketing ‘MVP’, Sysmex America, Inc.